Project Title:

Cover Genius - Marketing Design

Deliverables:

  • Marketing Design / Collateral

  • Digital Design

  • Brand Identity

  • Packaging Design

  • Illustration refresh


Cover Genius is a global insurtech company that specialises in embedded protection for the customers of the world’s largest digital companies. As a Design Intern in 2025, I am responsible for creating various marketing design assets for the firm’s external, sponsored events and account-based marketing (ABM) campaigns that target potential partners. These marketing collateral include digital ads (LinkedIn display and carousel ads), event landing pages, printed banners, office artworks and presentation deck (slide) designs.

Furthermore, with the company’s brand refresh / visual rebranding, I helped to generate new collage-based illustrations that foster a more distinctive and memorable brand identity. With these new illustrative explorations, Cover Genius can reinvigorate its visual identity and have a broader consumer (B2C) reach for further brand recognition and growth.

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