As a passion project, I have designed a brand identity and event marketing campaign for the Museum of Arts and Science’s hypothetical exhibition ‘Infinite Worlds’, which explores speculative concepts related to multiverses, parallel worlds, outer space and time. Inspired by a retro-futuristic design style, I have incorporated overlapping circles, freeform gradients and 3D colourful loops to emphasise the concept of infinity and non-linearity within space / time. This Vaporwave-esque design is contrasted with a strong grid and rigid lines that constrain the overarching design and lend it a striking, kinetic appearance.