Derived from the word ‘sherbet’, Sherbae Ice Cream is a hypothetical Chinese dessert company that manufactures and sells dairy-free ice cream made from the delicious fusion of popular Asian-inspired flavours such as taro, matcha (green tea), durian, lychee and red bean — all catered for the sweeter, richer palette of Western audiences. The primary design conceptualisation of Sherbae Ice Cream is heavily drawn from Asian graphical elements (such as overlapping concentric circles), paired with cutesy, animated illustrations. This bubbly, playful brand identity is further conveyed with various bubbles, swirly lines, and love heart iconography to signify the perfect harmony of the dual ingredients and energetic atmosphere of the Sherbae Ice Cream joints.