This project involves developing product packaging designs for the hypothetical company ‘Fruit Fizz’, which manufactures carbonated fruity soda drinks. There are 6 main flavours which I have created cohesive designs for, based on a standard 330-355mL soda can (12oz) - this includes grape, orange, watermelon, lime, mango and peach. The design includes the use of geometric circles and quadrants, colour-halftones and flat vector illustrations to generate a ‘cute and bubbly’ brand personality. Furthermore, the primary typography (with rounded typefaces and multiple strokes) emulates the style of typical Japanese soda drinks.